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Marketing 4 Good
Advanced knowledge on Sustainable Marketing
Marketing 4 Good
- Understand foundational concepts and their implications: ecological green marketing,
- environmental green marketing and sustainable green marketing.
- Understand the value and benefits of green marketing.
- Get familiar with most common consumer segments and their relationship to sustainability.
- Learn tactics to educate and encourage consumers to choose environmentally friendly products.
- Learn high impact green marketing strategies.
- Create clarity in your green marketing messages.
- Ensure authenticity in your green marketing messages.
- Avoid greenwashing.
Learning Outcomes
By the end of this workshop you should be able to:
Master concepts of green marketing
Apply fundamentals of green marketing in day-to-day projects
Be able to make informed decisions
Create tangible (financial) and intangible (equity) value for the organisation, e.g:
·Reduce marker risk: avoid losing consumers’ trust and therefore revenue.
·Reduce legal risk: actions related to greenwashing.
·Create new opportunities by tapping into new consumers segments
Duration
In two Sessions
Self Directed Learning
2 – 4 Hours
Facilitated Sessions
6 Hours
Format
Online or in Person
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